Advertising and Marketing

Our advertising and marketing practitioners offer a full range of legal services that pertain to advertising and marketing. We represent companies of all sizes involved with the manufacturing, packaging, labelling and distribution of a wide variety of products and services, with a particular focus on food and beverage products, pharmaceuticals, medical devices, and household products.

Our services include advising on:

  • all forms of advertising and promotional material to ensure compliance with the Competition Act, Consumer Packaging and Labelling Act, and Food and Drugs Act
  • bilingual labelling requirements (federal and provincial)
  • claim substantiation, including the need for adequate and proper testing
  • comparative advertising claims and use of competitors' trademarks
  • compliance with distribution, marketing, packaging and labelling requirements for consumer products and services and regulated products (e.g., food products, pharmaceuticals, medical devices, electrical appliances)
  • gaming review and regulation
  • issues arising in connection with content of advertisements
  • marketing, distribution and supply arrangements and contracts
  • product warranty and product liability
  • promotional contests, including developing and/or reviewing contest rules and entry forms, drafting releases and privacy compliance
  • registration and use of trademarks, and trademark licensing and enforcement
  • regulatory issues affecting product research, testing, approval, post-approval compliance, recalls
  • website terms of use and privacy policies

Related Practice Areas

Law Firm Marketing | Cubicle Fugitive