Advertising and Marketing
Our advertising and marketing practitioners offer a full range of legal services that pertain to advertising and marketing. We represent companies of all sizes involved with the manufacturing, packaging, labelling and distribution of a wide variety of products and services, with a particular focus on food and beverage products, pharmaceuticals, medical devices, and household products.
Our services include advising on:
- all forms of advertising and promotional material to ensure compliance with the Competition Act, Consumer Packaging and Labelling Act, and Food and Drugs Act
- bilingual labelling requirements (federal and provincial)
- claim substantiation, including the need for adequate and proper testing
- comparative advertising claims and use of competitors' trademarks
- compliance with distribution, marketing, packaging and labelling requirements for consumer products and services and regulated products (e.g., food products, pharmaceuticals, medical devices, electrical appliances)
- gaming review and regulation
- issues arising in connection with content of advertisements
- marketing, distribution and supply arrangements and contracts
- product warranty and product liability
- promotional contests, including developing and/or reviewing contest rules and entry forms, drafting releases and privacy compliance
- registration and use of trademarks, and trademark licensing and enforcement
- regulatory issues affecting product research, testing, approval, post-approval compliance, recalls
- website terms of use and privacy policies
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